It is part of our daily or weekly ritual to visit supermarkets and other food shops to purchase the food supplies we need to sustain our very existence. However, as the consumers become more knowledgeable and demanding in the type and origin of the food they buy and eat, it can be difficult for them to find retail outlets that sell guaranteed local food. That is why Farm Shops and Farmers’ Markets have become popular – they provide the consumer with some authenticity and degree of confidence in what they are buying and who they are buying it from.
However, there are increasing numbers of shops, including supermarkets, who provide good or great selections of local food ranges. The problem is that they need to be sought out by the ardent shopper as they too often appear to be a ‘best kept secret!’ Hopefully this new website, when launched in May, will provide you with a basis for research and evaluation in the form of an excellent resource base.